Solutions / Growth
Be easy to find when customers ask AI assistants.
Generative engine optimisation: an agent that finds the questions your customers ask ChatGPT, Gemini and Google, and drafts and maintains the pages that answer them.
What outside research says
38% of people surveyed in six countries had used generative AI to get information in the past week in 2026, up from 11% in 2024.
Source: Reuters Institute, 2026 (opens in a new tab)4 in 10 US adults, roughly, say they use AI chatbots to search for information.
Source: Pew Research Center, 2026 (opens in a new tab)
Findings from the research linked under each figure. They are not Yielde results.
The loop
How it works
From what customers ask to pages that answer
Seven steps, from the first event to the result. Choose a step to read what happens in plain words, how it is built, and what keeps it right.
Step 1 of 7
The monthly round starts
In plain words
Once a month the agent starts a new round. If you change a service, a price or the areas you cover, a round starts then too, so the pages that mention it are fixed first.
Safeguard A page that relies on a changed fact goes to the top of the round and to you, so an out-of-date price is never left standing unnoticed.
Under the hood
The agent is designed to work in rounds. Each is a scheduled job with its own id and a fixed list of tasks: refresh the questions, check every published answer against the current fact sheet, draft what is new or out of date, and run the monthly sample. Every sentence on a published page is linked to the fact it rests on, so when a fact changes, the pages that use it are found at once and marked for a redraft.
Works with
- Your website
It maps real questions
In plain words
It collects the questions people actually ask, from the searches that show your site on Google to what customers ask you by email. The many ways of asking what a geyser repair costs become one question.
Safeguard At this step it only reads from Search Console and your profile. A question about a service you do not offer is dropped, never answered.
Under the hood
Nobody can see what a person types into an AI assistant, so the agent works from questions it can read: the search queries Google Search Console reports for your site, your Google Business Profile reviews, the enquiries you share, and last month's sample of what assistants say. The language model groups questions that mean the same thing and matches each group to an existing page, so a weak page is improved rather than copied. You see the map and can strike out anything you do not want to be found for.
Works with
- Google Search Console
- Google Business Profile
It drafts from your facts
In plain words
It writes the page: the question, a straight answer first, then the detail. Every price, area and qualification on it comes from the fact sheet you confirmed with us.
Safeguard No price, credential or claim appears that is not on the confirmed fact sheet. A missing fact becomes a question for you, never an invented sentence.
Under the hood
The fact sheet is a list of confirmed facts: services, areas, the prices you choose to publish, and qualifications and memberships you can show, each with who confirmed it and when. Every claim in a draft is linked to a fact; a claim without one is cut and becomes a question for you. Structured data (labelled facts, in a shared standard format, that search engines read) is generated from the same facts, so the visible page and the markup cannot disagree.
Works with
- Your website
You read and approve it
In plain words
You get a preview of the page as it will look, with each fact highlighted so you can check it quickly. Approve it, change it, or send it back.
Safeguard Nothing is published without your approval of that exact version. A change after approval, even a single word, sends it back to you.
Under the hood
The preview shows the page, its structured data in plain words, and every claim with its source fact beside it. Publishing is a separate step that only runs with your approval of that exact version: the approval is tied to a fingerprint of the content, so if a word changes afterwards the page waits for you again. Your corrections go back into the fact sheet, so a fact is fixed once, not page by page.
It publishes the page
In plain words
The approved page goes on your website, linked from the right service pages, and Google is told that there is something new to read.
Safeguard Markup that fails its check stops the publish. A broken page is never put live to be fixed later.
Under the hood
The page is built as plain HTML that reads in full without scripts, so search engines and assistants that fetch pages can read every word. The structured data is checked against the format's rules before it goes out, internal links are added from related service pages, and the updated sitemap is submitted through Google Search Console. Every publish is recorded with the version you approved, so a page can be rolled back to the one before.
Works with
- Your website
- Google Search Console
It asks the assistants
In plain words
Each month it asks a set of AI assistants the questions your customers ask, and notes whether your business came up and which websites they pointed to.
Safeguard Answers vary by person, place and day, so each result is recorded as a sample, never as a ranking. Every answer is kept in full so it can be checked.
Under the hood
The question set is agreed with you and kept the same from month to month, so results compare like with like. Each answer is stored word for word with the date, and the language model reads it to record whether your business was named, how it was described and which sources were cited. A wrong description, such as an old price or an area you no longer cover, becomes a task for the next round.
You see how you are found
In plain words
Each month you get a short report: which pages are being found on Google, what the assistants said about you, and what will be fixed next.
Safeguard Every number in the report comes from Search Console or the stored answers. Nothing in it is estimated.
Under the hood
The report puts the sample beside the Google Search Console data for each answer page: how often it appeared in search, and for which questions. It quotes the assistants rather than summarising them, so you can read exactly what was said about you. Nothing in it is a promise that an assistant will mention you. It shows whether the work is being picked up, and pages that are not go to the top of the next round.
Works with
- Google Search Console
Feeds next month's map: goes back to step 02, It maps real questions.
What it knows
A fact sheet confirmed with you: services, areas, the prices you publish and the qualifications you can show. Plus the questions it can actually read: your Search Console queries, your Google Business Profile reviews and the enquiries you share.
What it may do on its own
Gather and group questions, draft pages and structured data on a preview copy of your site, check published pages against the fact sheet, and run the monthly sample. It has no permission to publish: the preview is as far as it can go.
What waits for your yes
Every new page and every change to a live one, every addition to the fact sheet, and which questions are worth answering at all.
How we test it
Before a draft reaches you it passes a claim check: every sentence with a price, place, number or qualification must point to a fact, or the draft is held. The markup is validated, and each page is fetched the way a search engine would see it, without scripts, to confirm the answer is readable.
What we measure
Once it is live, these are tracked and reviewed with you.
- Customer questions with a published answer
- Search impressions for the answer pages
- Times you were named in the monthly sample
What you get
- A question map for your trade and area
- Drafted pages, FAQs and structured data
- A monthly citation report
- Updates when your services or prices change
Works with
- Your website
- Google Search Console
- Google Business Profile
Who it is for
Local and specialist businesses that want to be the answer a customer is given.
Built to order. We scope it with you on a call, price it before any work starts, and run it in draft mode until you trust it.
Related
- Websites wired to agents
A website that answers every enquiry it brings in.
Custom web development with the agents built in: the site is built to load fast and be found, and it passes every form, chat and booking to an agent that follows up.
Built to order - Lead generation agent
A researched list of prospects every week.
An agent that finds businesses matching your ideal customer, researches each one, and drafts a first message worth reading for you to approve.
Built to order - Google reviews agent
A Google review request after every job, at the right moment.
An agent that asks every customer for a review once the job is done, follows up once, drafts your replies and tells you when a customer answers with a complaint.
Built to order